Liverpool Council approves $350k name change strategy

Liverpool City Council is facing criticism after it was revealed they had recently passed a proposal to change the Local Government name to 'City of Liverpool' - a move that could cost ratepayers up to $350,000.

The change will be included in Council's 2023-24 budget.

The move is being supported by a majority of council members who believe it will reinforce the region's standing as Sydney's 'third' CBD behind the City of Sydney and City of Parramatta government areas. Parramatta Council had successfully made a similar change back in 2016.

The move has been negatively perceived by members of the public who have said the decision is largely meaningless and the money could be better spent on supporting local businesses, upgrading infrastructure, providing more parking facilities and maintaining public parks.

Of those who voted against the move, councillor Charishma Kaliyanda described the rebranding as an “exercise in vanity”, suggesting the money could be better spent or a stronger case made before a decision was arrived at.

“We went through an extensive rebranding process less than 10 years ago which cost rate payers money,” she told Newscorp.

“I would want more data and evidence based case studies on whether changing our name will have strategic merit and result in these hypothetical outcomes.”

Mayor Ned Mannoun hit back at the criticism.

“The LGA regularly ranks in the top five growth cities in Australia through population growth, land release areas, inward investment and a sustained local economy growth," he said.

"(Liverpool) is the gateway city of the new airport and over $20 billion worth of new infrastructure. Liverpool should be recognised as a city much like Parramatta was recognised as the City of Parramatta several years ago.”

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